/ Google Analytics 4 + Conversion Tracking Setup Service

Get in touch with us, fill in the questionnaire to give us your access and we’ll take it from there.

Once you fill in the inquiry form, we’ll send you an email with detailed information that we need from you. We’ll get back to you with a payment link and will start working to migrate your account immediately! 

A data layer is a JavaScript object that is used to pass information from your website to the Google Tag Manager container.

It’s particularly useful to organize the tracking data throughout the whole purchase journey, from the visit and scroll to add_to_cart and purchase_event.

DataLayer is essential to see effectiveness of your marketing campaigns, user behaviour by different traffic sources and getting detailed conversion data.

Server side tracking is a new way to track actions that your website visitors take by sending that info to a cloud server instead of a browser.

Server side tracking enables 3rd party cookies to be converted to 1st party cookies, thus:
– more precise tracking of events
– access to a more comprehensive data (more user data could be passed)
– FB conversion API works smoother and may gather more user data, thus campaigns attribute better audience in
conversion campaigns etc.

It’s great tool to get more accurate data into GA4, Google Ads and Facebook conversion API.

Results:
– up to 100% audience match during checkout in Facebook campaigns
– more precise analytics data at GA4
– better user attribution for GADS campaigns (cheaper user acquisition, greater conversion number)
For setup: corporate Google Cloud Platform account needed.

We use Data Studio to pull in data analytics from multipe sources into very easy to use and read dashboard.

Here is a suggestion for a main report dashboard:

Main page

• sales data [item views, add to carts, purchases, revenue, order number,
  ROAS, Consumer Acquisition Costs]

Top funnel page

• user data [traffic data, user cost, sessions]
• media data [spend, spend by platform (GADS, FB ads..)]

Middle funnel page

• item views [total value, view item event number, CPA]

Bottom funnel page

• add to carts [event number, CPA]
• purchases [revenue, orders, Consumer Acquisition Costs, ROAS]

Campaign effectiveness data page (important to track each channel ROAS and
efficiency of campaigns)

• first user source / medium [users, add to carts, purchases, revenue, ROAS]
• campaigns [users, add to carts, purchases, revenue, ROAS]

Google Search Console (SEO data) page:

• Organic growth data [clicks, impressions, CTR, avg. position in search results]
• Search query data [query, clicks]
• Organic traffic data, graph

Page withVisual display by geography, platform.

Changes to this layout could be made, additional reporting could be added
easily.

IMPORTANT:

If you want to get data from Ad platforms like Meta Ads, Connectors are needed that cost 40-100 USD/month.  All fees go to connector software developer (e.g. 1 FB ad account – 3 FB ad accounts,
Linkedin account etc.)

After July 1, 2023, businesses that have not migrated to Google Analytics 4 will no longer have access to their historical data in the old version. This means that you will lose valuable insights about your website visitors, which is detrimental to your business success.

Additionally, you will miss out on the advanced tracking capabilities and data analysis that the new version offers, which could put your business at a disadvantage compared to competitors who have made the switch. Don’t let this happen to you – book a call with us and let us migrate your account to GA4!

Our basic package start from $799.