/ Website redesign for a better client conversion
Branding incl. logo, colors, typography / custom web design / website development on WordPress with Elementor / payment integration with Freemius / SEO strategy incl. keyword research, content plan & execution
The team behind the WordPress plugin Webba Booking contacted us for help with their website design.
Their current website was outdated and in dire need of an update. We worked to come up with a new design that would be more user-friendly, modern and turn visitors into customers.
/ The Goal
WordPress plugin marketplace is a very competitive environment and first impressions matter a lot. The new website design would have to communicate Webba Booking’s unique selling points, be visually appealing and easy to navigate.
The goal was to redesign the Webba Booking website in a way that would:
- Be more user-friendly to reflect the plugin's ease of use
- Be modern and up-to-date to stand out in the competing market of WordPress plugins
- Increase conversion rates to convert visitors into customers
- Be SEO-friendly to bring more traffic to the website
- Be optimized for all devices to provide a good user experience no matter how visitors are accessing the website
/ The Results
We focused on creating a clean, modern and uncluttered design that still allows space for important conversion elements such as CTAs and testimonials.
Strong focus was placed on highlighting the plugin’s key features and benefits with demos, and use case examples.
We also worked on the plugin’s branding, coming up with a new logo, colors and typography to give the website a more professional and polished look.
/ Before & After
/ Highlighted Features
Easy-To-Browse Documentation
The Webba Booking website has a lot of content in the form of documentation, and it can be tough to find what you’re looking for.
To make it easy for visitors to browse and find the information they need, we designed a clean and user-friendly documentation section.
Demos To Preview Plugins' Capabilities
The website includes a number of demos so visitors can get a better idea of what the plugin is capable of.
This helps to increase conversion rates by giving potential customers a taste of what they can expect if they use the plugin.
Secure Payment
Gateway
The website includes a secure payment gateway with Freemius so customers can purchase the plugin with confidence.
Blog Template For Easy Publishing Of New Posts
The blog template is designed to make it easy for the Webba Booking team to publish new blog posts.
Back-end capabilities are also set up to ensure that the blog posts can be optimized for search engines.
